Master the Media
Are you a non-profit leader, public-facing professional, or political candidate who wants to command the conversation and the camera? Learn to communicate your message clearly, confidently, and concisely when the pressure is on with "Master the Media" — a 90 minute crash course on how to get your message into the news, hold your ground under hostile questioning, and turn media moments into momentum for your cause.
What We Will Cover
How to pitch and get coverage from print and broadcast media.
How to build your messaging, and respond in crisis
How to control the conversation under difficult or hostile questions without losing your footing.
Who This Workshop Is For
-Advocates, organizers, and human rights defenders who want media attention on their issue
-Academics, lawyers, and other professionals with insights to share, who want to be recognized as subject matter experts.
-Candidates and elected officials preparing for the campaign trail and public office.
Meet Your Instructor
Ginella Massa is the founder of Massa Media & Communication and a former primetime host at CBC News. She has coached politicians, executive leaders, and law firms on media performance, crisis response, and strategic communications. Ginella brings a journalist's insider understanding of how the media actually works, and how to communicate confidently when the pressure is on, whether you are facing a live debate, a public hearing, an unexpected question from a reporter.
Co-presented by rep.
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